Tower Crane Market Set for a Massive Hit in and Post 2021, with Corona Virus Outbreak Projected to Threaten Global Market

 The report estimates global tower crane market to grow at nearly 4.8% during 2021–2031. The report offers analysis in 20+ high-growth markets, providing detailed insights on tower cranes market growth will evolve in the next decade. Being the largest shareholder in Europe, the Germany tower crane market is pegged to grow with 3.5% of growth rate during the period 2021–2031. In recent years, manufacturers are gradually developing new customer base in the Germany.

Global tower crane sales are set to be valued at US$ 19.3 Bn in 2021, with a stable long-term projection, according to latest insights from Future Market Insights (FMI), an ESOMAR-certified research and consulting firm.

The recessionary effects of COVID-19 on construction activities slowed demand for tower cranes in 2020, resulting in a delay in new and rental sales of tower cranes. However, with the exception of a few countries, construction activity has resumed at a healthy pace following the second quarter of the fiscal year. With the sector in recovery mode, the market’s immediate and long-term growth outlook for Tower Cranes remains positive.

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The study examines demand for tower cranes. The global tower crane market has been examined in terms of covid-19 impact, macroeconomic factors, market trends, and market history. According to FMI’s research scope, the market has been analysed by applications, customers, and regions. The report gives us qualitative and quantitative information on various players in the market. Also, this report tracks the market by both supply side and demand side.

Key Takeaways From Tower Cranes Market Study

1. Following negative returns amid COVID-19, the tower crane market is forecast to register a little below 4% Y-o-Y growth in 2021
2. The U.S. will continue accounting for maximum sales in North America, holding over 85% of regional market share
3. The U.K. market is likely to register 3.7% Y-o-Y growth in 2021 backed by recovering construction activities
4. The demand from Germany and France will account for considerable sales within Europe
5. China will emerge dominant in East Asia, while Japan and South Korea markets will continue exhibiting growth at a positive pace.

“Increasing investment in commercial construction as well as in the construction of civic in recent years is expected to provide an impetus to tower cranes sales. Rental base sales will continue to have a greater weightage as against direct ownership based procurement. Competitive price offering, increase in end user satisfaction on the performance, use of advanced technologies are the key strategies adopted by manufacturers operating in the market,” says FMI analyst.

WHO IS WINNING?

Tower crane market is likely to grow at a moderate pace during 2021–2031. However, as it is a mature market hence companies are expected to concentrate increasingly on research and development activities. This will be aimed at developing more in the field of construction equipment that meet personalized requirements of consumers. Collaboration with regional construction contractors or construction companies as a prime strategy expected magnify in the forecast period.

Compititive Landscape:

The tower crane market is moderately competitive, with presence of large number of players operating in the market. Some of the players are focusing to carve a niche for specific demography. The market has been benefiting from robust partnerships with high focus on innovations. This has led to a series of tower crane launches in the last few years.

For instance:

• In 2020, Potain launched a tower crane focusing on home building and high-rise.
• Comansa has recently launched the largest crane, called 21CM750, manufactured at its plant in Hangzhou.

Some of the leading companies operating in the market are:

• Zoomlion Heavy Industry Science & Technology Company Ltd.,
• Xuzhou Construction Machinery Group Co., Ltd.,
• Liebherr,
• Terex Corporation,
• Manitowoc,
• Sany Group,
• Action Construction Equipments,
• Konecranes,
• Raimondi,
• Comanasa S.A.

Facing challenges such as high cost of the equipment, setup time, and safety of the workers has always been one of the prime concerns of end users. Against this backdrop, some of the leading manufactures within the market are focusing on the development for enabling easy maneuverability of the tower cranes coupled with increasing the production capabilities.

Some of them already have developed and launched advanced tower cranes in the market and several others are likely to follow the suit to keep pace with dynamic market environment. According to FMI’s analysis, tower crane sales have grown at 0.4% CAGR between 2016 and 2021.